1. The old thinking about a websites is that they are electronic brochures. The new thinking is that they can be quite dynamic. The expression “Web 2.0” means that you can have your website be an interactive community, where members add rich content themselves. This builds community and more potential customers, clients, or members.
2. Old thinking: That websites are a necessary business expense. New thinking: That they can make you money and pay for themselves. By adding e-commerce, revenue streams, online advertising and interesting features you can generate money AND attract brick and mortar customers.
3. Rushed thinking: that you point to someone else’s spiffy website and say, “Make one like that one for me, because we need those same features.” Advanced thinking: that we sit down and discuss what your business does and how it will expand. Then we build a site that addresses your present needs—making your current operations faster, cheaper and easier. And we add the capability to expand into the future without having to redesign your website infrastructure.
4. Expensive thinking: that you hire a person to update your website. Cost Effective thinking: you save money by building a system that lets your staff or coworkers update the website themselves. We build something so simple that you or your kids can add the pictures, video, audio, texts easily.