Your webpage has hidden code called meta tags that help search engines index your content. For each page we will need to come up with the following:
(65-70 characters Max or 5 to 9 words) This appears on the tab of the browser and is the link that will appear in search results. This is the most important meta tag you have to work with because search engines place significant weight on it. Each page should have it’s own unique page title. Your primary keywords should appear in the first 5 words. Avoid generic words and vary your page titles from your competing sites.
(100-200 Characters max or 1 to 2 sentences) The page description appears below the page title link in the search results and a good meta description can help improve your click through rate. Each page needs to have it’s own unique description.
(255 -378 characters max) These are comma separated keywords or phrases. Keywords are what people type into Google as searches. This portion of the meta data is not as important due to the fact that search engines are now placing less weight on this area dues to abuse. Don't use any word more than 3 times. Use only the words that are in the content of the page. Use caps only in the first letter of the word and separate the words and phrases with commas and spaces.
Note: In your word program you can highlight areas of text and go to Tools > Wordcount to find out how many words or characters are on your list.
Other key elements which you will have control over in your CMS panel and which will help your site rise in search engine rank are the following:
In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising.
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.
Google-based search engines
Yahoo!-based search engines
Windows-Live-based search engines
Ask.com-based search engines
Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Pay per click advertising is a search engine marketing technique.
Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.
The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and a little recently, Ask.com), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).
Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles.
CPA is considered the optimal form of buying online advertising from a direct response advertiser's point of view. An advertiser only pays for the ad when an action has occurred. An action can be a product being purchased, a form being filled, etc. (The desired action to be performed is determined by the advertiser.) Google has incorporated this model into their Google AdSense offering while eBay has recently announced a similar pricing called AdContext.